Focus | Running virtual events
Venues are pivoting from being event organisers to broadcasters
In practice
Guide | Rocking TikTok
The Black Country Living Museum offers tips on using the social media platform
Building a retail brand that mirrors your museum’s values
A case study from the Van Gogh House in London
Curating an online heritage shop
A case study from the National Archives
Creating unique products for online shops
A case study from Kettle’s Yard
Creating a low-cost online museum shop
A case study from Metheringham Airfield Visitor Centre
Creating an interactive learning resource exploring African and Caribbean history
A case study from Hackney Museum
How to grow online sales
A case study from Art UK's e-commerce platform
Creating resources for dementia patients
A case study from Tyne & Wear Archives & Museums
Exploring some of the benefits of digital exhibitions
A case study from the Mixed Museum
Captain’s Rules: creative and Covid-safe wayfinding solutions
A case study from Whitby’s Captain Cook Memorial Museum
Share your case studies about online retail
Museums Journal is looking for practical examples of how to run a successful online shop