Visitors
Visitor attractions unsure about benefits of ‘complicated’ VAT cut
Debate in sector over government’s summer tax rate reduction
VAT cut promises cheaper museum tickets for families
Tax rate reduced to 5% for certain attractions over summer holidays
National museums in England report 10% decrease in young visitors
Public investment is needed to remove access barriers, says MA director
Met Office responds to visitor attraction concerns about weather app
Industry figures have warned that ‘misleading’ rain icons could be costing venues up to £137,000 a day
Natural History Museum breaks all-time record for visitor figures
But attractions report 'toughest year since pandemic' amid cost pressures and growing competition
What’s behind the sluggish recovery in visitor numbers?
Although the sector is seeing positive signs, footfall has been slow to return to normal after Covid. Amid changes in visitor behaviour and an oversaturated market, creativity and risk-taking are key to standing out
Major research project to explore inequalities in museum attendance
University of Leicester announces four-year initiative to address sector’s engagement and benefit gap
Museums face growing competition from ‘slick’ digital experiences
Report examines how cultural attractions can close the audience engagement gap amid slow post-pandemic recovery
Making an entrance | How museums are reimagining the visitor welcome
Creating an impressive entrance and lobby for visitors is increasingly critical to a museum's success – and it's not just about the architecture
Tate Modern to stay open until 9pm on weekends
London gallery targeting younger visitors following success of 25th birthday activities
