Former Coors site reopens - Museums Association

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Former Coors site reopens

National Brewery Centre to maintain integrity
Gary Noakes
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The former Coors Visitor Centre and Museum of Brewing has pledged to maintain the integrity of its collection despite reopening as a leisure attraction.

The Burton museum has reopened as the National Brewery Centre following its takeover by attractions company Planning Solutions.

Previous owner Molson Coors has pledged £100,000 annually for 25 years towards building maintenance, as well as £200,000 in initial matched funding.

Steve Hamilton, the National Brewery Centre’s commercial director, said: “We have to strike a balance between the integrity of
the heritage site and the collection we have, and make it accessible to people.”

Plans include using historic vehicles to ferry visitors around the site and a children’s play area.

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