The Tank Museum has won an award for its digital marketing work on YouTube at the 2025 Digital Culture Awards – while the Migration Museum has been named one of four tech champions for its social media campaign promoting its online shop.
The Digital Culture Awards are run by Arts Council England’s Digital Culture Network, and celebrate “the very best in digital transformation, digital engagement and use of technology in creativity and culture across England”.
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Rose Marfleet, senior manager at the Digital Culture Network, said: “Now in its third year, the Digital Culture Awards continue to highlight the remarkable creativity and resilience of the creative and cultural sector when it comes to harnessing the power of digital technology.
"This year’s winners are using digital platforms in exciting ways to engage audiences, strengthen communities, and broaden access to creativity and culture, and we’re thrilled to be able to share these inspiring stories of innovation with the sector.”
Winners of the Digital Culture Awards 2025
The Tank Museum won the digital marketing category for its approach to YouTube and embracing the creator economy.
Theatre company Cardboard Citizens won the digital content category for More than One Story, a series of nine monologue films exploring the multiple realities of homelessness.
Mental health charity Noise Solution won the using data category for Beats and Stories: Demonstrating and improving outcomes, delivering one-to-one music mentorship workshops to at-risk young people.
There were joint winners in the digital inclusion: Extant for its audio drama Unseen, which explores how domestic abuse affects blind and visually impaired people, and Zoo Co Creative for its experimental theatre production, Perfect Show for Rachel.
Jonny Goode from Blast Theory won the digital ambassador category.
The awards received nearly 200 entries, which were whittled down to a longlist that included the London Museum, Manchester Jewish Museum and the Foundling Museum – all of which will be speaking at the Museums Association’s forthcoming Museum Tech 2025: A Digital Festival for Museums on 2 April at the Barbican.
Digital Culture Award’s Tech Champions 2025
Samia Malik for her dedication to exploring new digital platforms to engage fresh audiences and her proactive efforts to upskill in multiple digital areas.
The Barber Institute of Fine Arts for its dedication to transforming visitor data collection through the development of impactful survey design and effective surveying strategies, to better listen and respond to their diverse audience.
Migration Museum for driving impressive revenue growth in their online shop using social media advertising campaigns.
Gulbenkian Arts Centre for repositioning and executing their digital marketing strategy to include innovative and creative tactics resulting in an impressive jump up in their target audience numbers.
