Warning over London 2012

Museums must abide by brand guidelines
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Rebecca Atkinson
Museums planning events linked to next year’s Olympics have been warned to be aware of the strict guidelines around using the London 2012 brand.

A thread on the Group for Education in Museums email list warned members about the “draconian rules” surrounding the Olympics brand. Protected words and phrases include “Olympic”, “Olympiad” and “London 2012”.

Organisations are also restricted from using the Olympic and Paralympic symbols, the Olympic motto “citius altius fortius” and the London 2012 mascots.

The London 2012 website states it has an “obligation to protect and maintain the current commercial value of the London 2012 brand”. A spokesman said bodies wanting to use the brand would be considered on a case-by-case basis.

Click here to view the guidelines