In practice

Touring exhibitions do not make a profit, states report

Survey finds that the average budget for a UK touring exhibition is £62,500

Brand development

Sofia Carobbio shares her top tips on developing an impactful brand

In focus: Online retail

Museums can use online shops to boost income and increase engagement with their collections

E-commerce strengthens a museum’s brand

NMS ensures its online shop reflects the diversity of its collections

Identify bestsellers and keep costs low

Bristol Culture sheds light on how it uses dropshipping to reduce risk

Creating a high-performing online shop

George Crabb from Other Media discusses the merits of good website design

Online retail boosts resilience

The William Morris Gallery markets its online shop through Facebook

Manchester Museum launches inflatable copy

Designed to engage schoolchildren with collections

British Museum, London

Touch tours of the Egyptian Sculpture Gallery

Access

Improving disabled access is still a work in progress for many museums

Bletchley Park

Enhancing the experiences of visitors with disabilities

Call for case studies: online retail

Share your experiences in MP