In practice
Responding to Hillsborough
Director of the Museum of Liverpool on interpreting events relating to Hillsborough
Touring exhibitions do not make a profit, states report
Survey finds that the average budget for a UK touring exhibition is £62,500
Identify bestsellers and keep costs low
Bristol Culture sheds light on how it uses dropshipping to reduce risk
E-commerce strengthens a museum’s brand
NMS ensures its online shop reflects the diversity of its collections
In focus: Online retail
Museums can use online shops to boost income and increase engagement with their collections