In practice

Responding to Hillsborough

Director of the Museum of Liverpool on interpreting events relating to Hillsborough

Battersea Arts Centre creates moving museum

The first project will explore migration

Touring exhibitions do not make a profit, states report

Survey finds that the average budget for a UK touring exhibition is £62,500

Brand development

Sofia Carobbio shares her top tips on developing an impactful brand

In focus: Online retail

Museums can use online shops to boost income and increase engagement with their collections

Online retail boosts resilience

The William Morris Gallery markets its online shop through Facebook

E-commerce strengthens a museum’s brand

NMS ensures its online shop reflects the diversity of its collections

Creating a high-performing online shop

George Crabb from Other Media discusses the merits of good website design

Identify bestsellers and keep costs low

Bristol Culture sheds light on how it uses dropshipping to reduce risk

Manchester Museum launches inflatable copy

Designed to engage schoolchildren with collections

British Museum, London

Touch tours of the Egyptian Sculpture Gallery

Access

Improving disabled access is still a work in progress for many museums