In practice

Responding to Hillsborough

Director of the Museum of Liverpool on interpreting events relating to Hillsborough

Leicester museum responds rapidly to mark football success

New Walk Museum and Art Gallery’s Fearless Foxes exhibition is expected to attract new audiences

Tunnelling to Europe

People’s History Museum takes bold approach to EU referendum

Battersea Arts Centre creates moving museum

The first project will explore migration

Touring exhibitions do not make a profit, states report

Survey finds that the average budget for a UK touring exhibition is £62,500

Brand development

Sofia Carobbio shares her top tips on developing an impactful brand

Creating a high-performing online shop

George Crabb from Other Media discusses the merits of good website design

Identify bestsellers and keep costs low

Bristol Culture sheds light on how it uses dropshipping to reduce risk

E-commerce strengthens a museum’s brand

NMS ensures its online shop reflects the diversity of its collections

Online retail boosts resilience

The William Morris Gallery markets its online shop through Facebook

In focus: Online retail

Museums can use online shops to boost income and increase engagement with their collections

Manchester Museum launches inflatable copy

Designed to engage schoolchildren with collections