The Design Museum is asking the public to adopt an object as part of a fundraising drive to raise the final £1m it needs for its new home in South Kensington.
The museum, which left its former Shad Thames site last week, is seeking to mobilise its huge online audience by asking people to adopt a well-known object from the museum’s collection for £5.
Each donor will receive a personalised film showing their object making its way from Shad Thames to the former Commonwealth Institute building in west London, where the museum will reopen this November.
The 12 objects up for adoption include the museum’s 1946 Vespa Clubman scooter, the 1969 Valentine Typewriter and the 1998-99 Apple iMac G3. The specially-commissioned films show the objects making their journey across London in a variety of different ways, including a pair of Louboutin heels riding a tube escalator and a Dyson vacuum cleaner crossing the road.
Donors will also have their names displayed on the museum’s newly redesigned website.
The Design Museum hopes to raise around £200,000 towards its £1m target in the adoption appeal.
The museum worked with The Mill for film production and Fabrique and Q42 for website development to bring the campaign to life.
Josephine Chanter, the museum’s head of communications and external affairs, said: “The Design Museum has to be more self-sustaining than many other cultural organisations and is always looking to explore new funding streams to safeguard its financial future.
“As an organisation, we truly believe that design has to power to change all of our lives and we hope that the #adoptanobject public campaign is the start of a new and broader base of individual support for the museum going forward.”
The museum, which left its former Shad Thames site last week, is seeking to mobilise its huge online audience by asking people to adopt a well-known object from the museum’s collection for £5.
Each donor will receive a personalised film showing their object making its way from Shad Thames to the former Commonwealth Institute building in west London, where the museum will reopen this November.
The 12 objects up for adoption include the museum’s 1946 Vespa Clubman scooter, the 1969 Valentine Typewriter and the 1998-99 Apple iMac G3. The specially-commissioned films show the objects making their journey across London in a variety of different ways, including a pair of Louboutin heels riding a tube escalator and a Dyson vacuum cleaner crossing the road.
Donors will also have their names displayed on the museum’s newly redesigned website.
The Design Museum hopes to raise around £200,000 towards its £1m target in the adoption appeal.
The museum worked with The Mill for film production and Fabrique and Q42 for website development to bring the campaign to life.
Josephine Chanter, the museum’s head of communications and external affairs, said: “The Design Museum has to be more self-sustaining than many other cultural organisations and is always looking to explore new funding streams to safeguard its financial future.
“As an organisation, we truly believe that design has to power to change all of our lives and we hope that the #adoptanobject public campaign is the start of a new and broader base of individual support for the museum going forward.”