A temporary exhibition at Brooklyn Museum in New York that explored the history of the sneaker attracted almost 130,000 visitors, a large proportion of which were millennials. group.
Sneaker Culture, which ran from July to October, traced the development of the sneaker from its mid-19th century origins to its role in high fashion today.
Among the items on display were a spiked running shoe from the 1860s, early designs of Adidas Superstars and sneakers made in collaboration with Damien Hirst and Kanye West.
Not only did the exhibition generate strong visitor numbers its also attracted attention on social media sites, particularly Instagram says the museum’s social media manager, Brooke Baldeschwiler.
Many people, says Baldeschwiler, used online posts to to share their own memories about a particular pair of sneakers.
“A lot more personal experiences and anecdotes were shared with this exhibition than we usually see," adds Baldeschwiler.
Sneaker Culture, which ran from July to October, traced the development of the sneaker from its mid-19th century origins to its role in high fashion today.
Among the items on display were a spiked running shoe from the 1860s, early designs of Adidas Superstars and sneakers made in collaboration with Damien Hirst and Kanye West.
Not only did the exhibition generate strong visitor numbers its also attracted attention on social media sites, particularly Instagram says the museum’s social media manager, Brooke Baldeschwiler.
Many people, says Baldeschwiler, used online posts to to share their own memories about a particular pair of sneakers.
“A lot more personal experiences and anecdotes were shared with this exhibition than we usually see," adds Baldeschwiler.