Social media

Q&A | ‘A film premiere is never a place you’d expect to be when you sign up to work in a museum’

Mia Ferullo tells us how the new Wuthering Heights film has given the Brontë Parsonage Museum a red carpet moment

Case study | Digital membership schemes

How the Tank Museum in Dorset has generated £500,000 from the Patreon platform

Guide | How museums can thrive with a little Bluesky thinking

The Museum of English Rural Life shares how to flourish on this new social media platform

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Amid the noise of the culture wars, we must continue to share our work with pride

The media may be a hornet's nest but that shouldn't stop museums from shouting about their achievements, says Lizzie Dunford

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Make an impact that visitors want to share

Catherine Newley on how the Verulamium Museum uses TripAdvisor

Museums Galleries Scotland to ‘significantly scale back’ presence on X

Organisation launches new social media strategy based on ‘conscientious communication’

Obituary | Mar Dixon, 1970-2024

A self-styled troublemaker and groundbreaking force on social media, Mar helped to usher in a new, more open way for museums to interact with their audiences

Tributes paid following death of social media specialist Mar Dixon

Dixon was the driving force behind successful campaigns such as #AskACurator

In Focus | The changing face of social media and museums

Caroline Parry looks at how museums’ social media use has evolved from a broadcasting model to deeper engagement with audiences

Guide | Making the most of social media channels

Digital experts share their tips on using TikTok, Twitter, Facebook and Instagram

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Digital | Social media staff need backing

As social media expectations grow, it's time attitudes and resources caught up

Guide | Rocking TikTok

The Black Country Living Museum offers tips on using the social media platform