Membership schemes
Relief as government closes loophole that would allow visitors to ‘abuse’ membership schemes
Sector welcomes news that charitable memberships excluded from subscription crackdown
Membership is broken. How can we fix it?
Membership schemes can no longer be seen as a passive income source – to survive, they need active investment
National Trust reports ‘solid financial position’ despite economic pressures
Charity has seen a slight dip in membership but a rise in paying visitors
Case study | Corporate membership schemes
Northport Historical Society and Museum shares how it has developed close relationships with local businesses
Case study | Digital membership schemes
How the Tank Museum in Dorset has generated £500,000 from the Patreon platform
Guide | Designing your membership scheme
Colin Mulberg drills down into what makes museum membership attractive to visitors
