Marketing

Museums prepare for one of the busiest shopping weekends of the year

How cultural institutions are celebrating Christmas 2025 - don't miss out on the MA's special 20% discount on new memberships this weekend!

AI-powered heritage marketing platform to launch in 2026

‘Goose’ is being co-developed by AMA and heritage organisations to address skills gap in sector

Spotlight | Museum rebrands

Juliana Gilling explores how museums are rebranding and reassessing how they connect with audiences

Guide | Creating a strong logo

Matt White shares tips on getting started

Guide | How museums can thrive with a little Bluesky thinking

The Museum of English Rural Life shares how to flourish on this new social media platform

Museums Galleries Scotland to ‘significantly scale back’ presence on X

Organisation launches new social media strategy based on ‘conscientious communication’

Q&A | ‘We’re trying to introduce ourselves for the first time to people who’ve never met us’

Nisha Nath tells us about the National Trust’s ambitious new brand campaign aimed at younger, urban audiences