Free workshops at the MA Conference & Exhibition 2013
Monday 11 November
1000 – 1030
Room 1: Retail essentials
This workshop addresses the essential principles for running a successful retail outlet in the heritage sector.
Speaker 1: Jill Fenwick, executive director, the Association for Cultural Enterprises
Speaker 2: Jane Temperley, consultant
Room 2: I Tweet Dead People
This workshop looks at how pervasive media and mobile technology can widen access to human remains.
Speaker 1: Paul Davies, digital design associate, Imagemakers
Speaker 2: Natalie McCaul, curator of archaeology, Yorkshire Museum
1100 – 1130
Room 1: Lighting - LEDs and legislation
This session will explore the implications of forthcoming lighting legislation and offer advice on how to achieve the best lighting results in an evolving and complicated marketplace.
Speaker 1: Lorna Ewan, head of interpretation, Historic Scotland
Speaker 2: Kevan Shaw, design director, KSLD
Room 2: Developing 3D imaging programmes
An honest appraisal of the challenges of 3D imaging programmes based on a five-year project at the Petrie Museum. Issues covered will include the in-house skills needed, costs, quality control and assessment.
Speaker 1: Margaret Serpico, curator of virtual exhibitions and resources, Petrie Museum
Speaker 2: Mona Hess, project coordinator, Petrie Museum
1200 – 1230
Room 1: Heritage-led regeneration in practice
A practical case study demonstrating how a disused building in Liverpool was turned into an award-winning cultural and heritage hub. Issues raised will include fundraising and community consultation.
Speaker 1: Denise Bernard, director, Momentum Expedite Consultancy, and trustee, the Florence Institute Trust
Speaker 2: Rob Chambers
Room 2: Breaking the QR code
A practical workshop looking at the benefits and uses of QR codes for collection management, giving visitors access to additional information and promoting collections to a wider audience.
Speaker 1: Consuelo Sendino, curator, Natural History Museum
Speaker 2: Mike Galer, senior collection officer, Derby Museum and Art Gallery
1400 – 1430
Room 1: Storytelling-led interpretation
A practical guide to training volunteers and staff to deliver an enhanced visitor experience by applying a storytelling-led approach to object handling, tours, fundraising and cross-selling.
Speaker 1: Lily Pender, partner, TheWholeStory
Speaker 2: Laura Houghton, visitor experience manager, Old Royal Naval College, Greenwich Foundation.
Room 2: The pros and cons of multi-user technology
This workshop presents the findings from the Digital Heritage Demonstrator project, which developed multi-user touchtable content for museums across the West Midlands.
Speaker 1: Joseph Sivell, senior technical developer, do.collaboration, University of Birmingham
Speaker 2: Linda Spurdle, digital manager, Birmingham Museum Trust
1500 – 1530
Room 1: Designing atmospheric visitor experiences
An examination of how museums and designers can balance design, communication and experience to create an atmospheric visitor experience, featuring the National Aquarium Denmark as a practical case study.
Speaker 1: Mads Havemann, exhibition/motion graphics designer, Kvorning Design & Communication
Speaker 2: Rasmus Jakobsen, exhibition manager, National Aquarium Denmark
Room 2: Creating apps - the opportunities and pitfalls
This workshop will explore the process of creating a smartphone or tablet app, from creative direction and sourcing content, to funding and promotion.
Speaker 1: Peter Pavement, managing director, Surface Impression
Speaker 2: Clare Hunt, curatorial manager, Southend-on-Sea Borough Council
1600 – 1630
Room 1: Design thinking - from homelessness to homes
A case study-led workshop examining the V&A’s work with St Mungos, a homeless charity, to design a new piece of furniture for the London Design Festival.
Speaker 1: Matilda Pye, programme manager (adults, students and the creative industries), the V&A
Speaker 2: TBC – Woodworks, St Mungos,
Room 2: Brief writing for digital projects
Based on the Treasures of Cumbria digital engagement project, this workshop will offer practical advice on how to write detailed and collaborative briefs for digital projects.
Speaker 1: Ian Smith, Treasures of Cumbria consultant, Digital Opportunities
Speaker 2: Jane Gibson, manager, Cumbria Museum Consortium
1700 – 1730
Room 1: Getting more from internships
This workshop explores the benefits of student placements and offers advice on how to make the most of the opportunities they bring.
Speaker 1: Barbara Lloyd, school manager, School of Museum Studies, University of Leicester
Speaker 2: Alison Lightbown, head of learning and education, the Geffrye Museum
Room 2: Capturing the museum using mobile games
Capture the Museum is a live team game that premiered at National Museum Scotland in May 2013. This workshop explores how mobile games can attract younger audiences, deepen engagement and add value to physical visits.
Speaker 1: Ben Templeton, creative director, Thought Den
Speaker 2: Elaine Macintyre, digital content manager, National Museums Scotland
Tuesday 12 November
1000 – 1030
Room 1: New approaches to developing commercial opportunities
This workshop explores some of the more unusual but profitable ways organisations can generate income.
Speaker 1: Helen Smith, general manager, the Fusilier Museum
Room 2: Getting creative with Arts Award Discover
Arts Award Discover encourages children aged five and older to get involved in art and culture. This workshop offers a step-by-step guide to successfully delivering the scheme in a museum setting.
Speaker 1: Caroline Bray, museums, heritage and libraries associate, Arts Award
Speaker 2: Melissa Hawker, learning officer, Museum of Thetford Life
1100 – 1130
Room 1: How to deal with theft and security attacks
All museums should have a business continuity plan, and this workshop offers straightforward advice on what it should include. It will also discuss how knowledge of theft and damage attacks can be used to improve plans, using the Rothko graffiti attack at Tate Modern as a case study.
Speaker 1: Dennis Ahern, group security director, Tate
Speaker 2: Clive Stevens, managing director, Euronova
Room 2: How to collaborate with Wikipedia
Using a variety of case studies, this workshop will offer practical advice on how museums can collaborate with Wikipedia through residency schemes, edit-a-thons and QR codes.
Speaker 1: Andy Mabbett, Wikipedian
1200 – 1230
Room 1: Tips on how to professionally manage volunteers
This workshop will explain how museums can realise the full potential of volunteers, including the standards organisations should look to implement and how to create flexible roles.
Speaker 1: Matthew Hick, volunteer officer, National Railway Museum
Speaker 2: Liz Hamilton, volunteering manager, York Charter for Volunteering
Room 2: Listening and learning from children
Based on two case studies of health science exhibitions, this workshop will offer practical guidance on how museums can deliver targeted exhibitions for children and young people.
Speaker 1: Tudor Gwynn, projects director, Eureka! The National Children’s Museum
Speaker 2: Robin Hoyle, director of science, Glasgow Science Museum
1300 – 1330
Room 1: Community participation in archaeology and museums
A case study-led workshop on the Rainford's Roots community archaeology project with museums in Merseyside, examining what such partnerships achieve for participants, collections, research and exhibitions.
Speaker 1: Sam Rowe, Rainford’s Roots project officer, Museum of Liverpool
Speaker 2: Rebecca Coates and Martin Cox, Rainford's Roots volunteers
Room 2: Storyscope prototype software
Storyscope is a web-based system for the construction of museum stories being developed by the European research project Decipher. This session will outline the project’s concept of curatorial narrative and demonstrate how the prototype software supports storytelling using digital heritage objects.
Speaker 1: Eoin Kilfeather, Decipher project coordinator, Dublin Institute of Technology
Speaker 2: Mark Maguire, assistant curator (education and community), Irish Museum of Modern Art
1400 – 1430
Room 1: New approaches to engaging audiences
The York Minster Revealed project, which opened in May, highlights how original design techniques can be introduced into a traditional setting to bring stories to life in an engaging way.
Speaker 1: Paul Lee, senior designer on York Minster Revealed, Mather & Co
Speaker 2: Mark Hosea, project director, York Minster
Room 2: Co-creating learning programmes with visitors
The workshop aims to kick-start a discussion around how museums can co-create learning programmes with visitors, including the potential pitfalls, avoiding tokenism and overcoming with internal resistance.
Speaker 1: Mette Liv Skovgaard, head of education, the Royal Danish Arsenal Museum
Speaker 2: Nick Winterbotham, chairman, Group for Education in Museums (GEM)
1500 – 1530
Room 1: Working with mental health hospitals
Practical advice on how to develop projects with mental health hospitals, including how to prepare for the challenges and how best to consult with patients.
Speaker 1: Annabel Elliott, heritage consultant
Speaker 2: David Connelly, consultant clinical psychologist, Highbury Hospital in Nottingham
Room 2: Bringing traditional displays to life with multi-media installations
Based on a new multi-media installation in a Regency-era dining room at Torre Abbey, this workshop will examine the benefits and challenges of introducing digital elements into traditional displays.
Speaker 1: Josh Newman, producer, Red Brick Pictures
Speaker 2: Richard Fowler, designer, Richard Fowler Associates Design
1600 – 1630
Room 1: Creating successful guidebooks
Tips and examples of how museums can create and publish guidebooks that make the most of their collections – and that visitors actually want to buy.
Speaker 1: Rebecca Mileham, museums interpretation specialist and freelance writer
Speaker 2: Vanessa Daubney, editorial manager (reference books), Carlton Books
Room 2: Developing comprehensive collection management solutions
This workshop will demonstrate how digital asset management systems can be integrated with collection management systems to provide an efficient and comprehensive collection information solution.
Speaker 1: Chris Stevens, sales engineer, Extensis
Speaker 2: Tom Bilson, head of digital media, and Geoffrey Lowsley, CMS officer, the Courtauld Institute of Art
To register for the exhibition, please click here