Money Talks: Income Generation for Museums - Museums Association

Conference 2024: The Joy of Museums booking open now – Book before 31 March 2024 for a 10% discount

Conference 2024: The Joy of Museums booking open now – Book before 31 March 2024 for a 10% discount

Money Talks: Income Generation for Museums

10 July 2024, 1100-1600
Online, Zoom

Image: Laing Art Gallery

Austerity, Covid and the cost-of-living crisis have left many museums struggling to keep the doors open and looking to develop more sustainable business models.

This one-day event focuses on practical, creative and achievable ways that your museum can generate sustainable income – through ticketing, events and commercial ventures – while staying true to your core mission.

Attendees will hear from museum professionals who have overcome the challenges of the past few years, as well as panel discussions examining future trends across retail, e-commerce, events, corporate hire and more.

A full programme will be available in due course.

Please note that this event will be recorded and available exclusively to delegates for three months. After that time, it will be made available to members on the Museums Association website.

We aim to present a diverse range of speakers from across the UK and internationally at our one-day conferences. If you are interested in speaking at one of our events, or have a project you’d like to see explored, please tell us more by emailing the Events Team.

Follow this event on X: #MuseumIncome

Event fees

Concessionary Member – £35
Member (Essential, Full, Institutional and Commercial members) – £45
Non-member – £65

Not a member? Join today and pay a discounted price for this event as well as receiving lots of other great benefits.

Inclusive event places

The Benevolent Fund will provide five free places to this event to individual members who face barriers due to ethnicity, disability, socio-economic background, and gender identity or sexual orientation (LGBTQ).

These free places are part of our wider work towards creating a more inclusive sector. We will also support any accessibility requests such as provision of British Sign Language (BSL), audio description or closed captioning. The deadline to apply for an Inclusive Place is 12 noon on 26 June 2024.

Important booking information

Please sign in and check the email address on your profile before booking. Your confirmation and joining instruction emails will go to the email address you use to log in to the website. 

If you create a new record with a different email address your membership will not be recognised and you will be charged the incorrect fee. You can check and change your email address before booking.

Event details
Date 10 July 2024
Time 1100-1600
Location Online



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