WWF competition asks creatives to reimagine Earth’s future - Museums Association

WWF competition asks creatives to reimagine Earth’s future

Just Imagine hopes to spark conversation about climate crisis and changes to the natural world
Art Climate Crisis
Francesca Collins
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Artwork by Amita Seve for the WWF
Artwork by Amita Seve for the WWF

A competition launched by WWF asks artists and creative practitioners to imagine a future where people and nature can thrive in harmony.

The initiative, titled Just Imagine, takes inspiration from David Attenborough: A Life on Our Planet, a 2020 film from the broadcaster in which he reflects on environmental changes during his lifetime and presents his hopeful vision for the future. WWF, one of the world’s largest independent conservation organisations, co-produced the film.

The competition is open to the whole creative arts sector, spanning disciplines from photography to fashion, and twelve winning entrants will work with the WWF and a leading curator to plan and deliver a virtual exhibition of their pieces. The exhibition will aim to encourage positive change among leaders and communities by demonstrating the power of creativity.

The judging panel includes artist and environmentalist Judy Ling Wong, Greg Bunbury, graphic designer at the helm of social initiative the Black Outdoor Arts Project, and anthropological future designer Stacie Woolsey.

Kate Norgrove, executive director of advocacy and campaigns at WWF, said: “This year has shown the incredible strength and influence that public pressure can have on shaping our collective direction and driving positive change. 2021 is critical for environmental action and now more than ever, it’s important to raise conversations and public demand for the protection of nature.”

“By launching this competition, we hope to provide a platform for artists throughout the UK to create a new narrative on nature in a way that brings people together and educates and inspires their communities to protect our planet.”

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Entries will close at 1700 on Sunday 7 February.

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