Survey points to importance of touring partners

TEG looks at economics of touring shows
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Simon Stephens
Working in partnership is becoming an important part of developing touring shows, according to the initial findings of a survey carried out by the Touring Exhibitions Group (TEG).

The interim results of the Economics of Touring Exhibitions Survey 2015 found that more 80% of respondents would like to work in partnership to develop touring exhibitions in the future, while nearly 98% of those currently working partnership said that they would recommend it. 36% of respondents had developed previous exhibitions with one or more partners.

TEG also found that while 72% charged a hire fee for their touring exhibitions, the average amount charged was often relatively low.

About 23% charged less than £1,000 while 37% charged £1,000-£3,000. On the flip side, 66% found it difficult to hire exhibitions in their price range.

The survey also asked why museums and galleries do not hire touring exhibitions. The most common reason cited (35%) was a lack of temporary exhibition space followed by the cost (33%). Security and environmental standards were also significant reasons for not hiring touring shows (both 18%).

TEG also asked why organisations hire touring exhibitions. The most common answer was to diversify a programme (86%) followed by bringing nationally or internationally significant exhibits to a venue (78%), then to develop audiences (75%).

The survey remains open until 28 August.


The Economics of Touring Survey 2015

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