A new government report sets out how cultural organisations can use digital technology to support fundraising and philanthropy.
Digital Giving in the Arts, by technology entrepreneur Matthew Bowcock, is the third in a series of reports commissioned by the Department for Culture, Media and Sport to advance the philanthropy agenda.
The 10 recommendations include three for cultural organisations: develop, document and implement a digital audience engagement strategy; recruit trustees with digital and fundraising skills; and encourage interdisciplinary cooperation on digital strategies.
The other seven recommendations are for government and national arts funding bodies. Among the recommendations for government are that it extends the Digital R&D Fund for the Arts, which is a partnership between Nesta, the Arts and Humanities Research Council and Arts Council England. It also says the government should introduce a matching scheme for online donations.
The report calls on national arts funding bodies to develop a digital education programme of case studies in best practice.
The most recent Arts and Business report into private investment in culture found that business investment fell from £144.1m in 2009-10 to £134.2m in 2010-11.
But overall, private sector investment in the arts rose to £686.6m – 4% higher than in 2009-10. A 6% increase in individual philanthropy to £382.2m and giving by trusts and foundations growing 10% to £170.3m contributed to this rise.
Digital Giving in the Arts, by technology entrepreneur Matthew Bowcock, is the third in a series of reports commissioned by the Department for Culture, Media and Sport to advance the philanthropy agenda.
The 10 recommendations include three for cultural organisations: develop, document and implement a digital audience engagement strategy; recruit trustees with digital and fundraising skills; and encourage interdisciplinary cooperation on digital strategies.
The other seven recommendations are for government and national arts funding bodies. Among the recommendations for government are that it extends the Digital R&D Fund for the Arts, which is a partnership between Nesta, the Arts and Humanities Research Council and Arts Council England. It also says the government should introduce a matching scheme for online donations.
The report calls on national arts funding bodies to develop a digital education programme of case studies in best practice.
The most recent Arts and Business report into private investment in culture found that business investment fell from £144.1m in 2009-10 to £134.2m in 2010-11.
But overall, private sector investment in the arts rose to £686.6m – 4% higher than in 2009-10. A 6% increase in individual philanthropy to £382.2m and giving by trusts and foundations growing 10% to £170.3m contributed to this rise.
