NT partners small museums in London

Scheme gives small museums more marketing clout
Profile image for Simon Stephens
Simon Stephens
Ten small museums and historic houses in London are being given marketing support from the National Trust in return for offering trust members half-price admission to their venues.

The ten venues are being promoted on the National Trust's website and in marketing material sent to members.

The National Trust Partner scheme is being rolled out this month following a successful pilot with Leighton House, which is managed by the Royal Borough of Kensington and Chelsea, that began in January this year.

Bexley Heritage Trust, which runs Hall Place and Danson House, is among the organisations taking part in the expanded scheme.

"It is brilliant for us as we are all small museums and wouldn't be able to afford the kind of marketing that the National Trust is providing," said Bexley Heritage Trust chief executive Caroline Worthington, who is hoping the partnership will lead to a significant increase in visitor numbers.

The other venues taking part are Benjamin Franklin House; Dr Johnson's House; Foundling Museum; Keats House; Museum of Brands; the Old Operating Theatre Museum & Herb Garret; and the Fan Museum.

The National Trust has four million members and 300 properties across the England, Wales and Northern Ireland, but is not responsible for many London venues, particularly when compared with size of the population in the capital. By teaming up with non-trust properties it hopes to offer its members more value for money in London.

The partnership is particularly welcome for those smaller museums in London participating in the scheme that had a hard time attracting visitors during the Olympics, such as Dr Johnson’s House and the Old Operating Theatre Museum & Herb Garret.

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