Arts Council England (ACE) has launched Creative Case, its “new and different approach to diversity and equality in the arts”.

“Creative Case is based upon the simple observation that diversity, in the widest sense, is an integral part of the artistic process. It is an important element in the dynamic that drives art forward, that innovates it and brings it closer to a profound dialogue with contemporary society,” according to an ACE statement.

ACE teamed up with visual arts organisation Third Text in 2009 to explore issues around diversity. The partnership produced a book in 2010, Beyond Cultural Diversity: the Case for Creativity, which has informed ACE’s initiative.

The Creative Case approach consists of three strands: equality; recognition, which means putting “diverse artists, both historically and theoretically, at the centre of British art”; and a New Vision, where diversity becomes “part of the fabric of our discussions”.

“It’s great to see ACE taking a renewed interest in diversity,” said Maurice Davies, head of policy and communication at the Museums Association.

“I hope that, as part of this, they will continue the Museums, Libraries and Archives Council’s commitment to museum workforce diversity.”

ACE has said that it hopes the organisations and artists it funds will share their resources, knowledge and experience with artists and companies from “diverse backgrounds”.

Creative Case was launched at a symposium in Manchester last month. Speakers included the BBC’s head of diversity, Sue Caro, and Deborah Shaw, the Royal Shakespeare Company’s associate director.