WeDidThis is the latest website being used by museums and galleries to raise money online, joining initiatives such as JustGiving and Easy Fundraising.
The site, which is a dedicated arts scheme rather than for general fundraising, will officially launch this month. But it is already operational and the Middlesbrough Institute of Modern Art (Mima) is one of five pilot projects.
Mima hopes to raise £15,750 to commission a work by artist Richard Forster, whose first major UK solo show opens at the gallery on 22 July. If the target is reached, the new work will become part of the gallery’s collection.
WeDidThis wants to help arts organisations bring their audiences and supporters together to form a “critical mass” of funders. Every donation is rewarded with a personalised gift such as access to an artist, discounted tickets or merchandise.
During 2011, WeDidThis hopes to launch more than 50 fundraising projects, from grassroots artists and organisations to schemes from larger and cultural institutions.
WeDidThis intends to apply for charitable status and will reinvest any profits into the arts. The site takes a 5% cut if the fundraising campaign is successful and charges a small membership fee. As Museums Journal went to press, Mima had raised £400 of its £15,750 target, with 64 days to go.
The latest Museum Practice Online focuses on web fundraising and advises that museums should look at medium- to long-term gains, rather than expecting great results in the short term.
Museum Practice special: online fundraising
http://wedidthis.org.uk/
The site, which is a dedicated arts scheme rather than for general fundraising, will officially launch this month. But it is already operational and the Middlesbrough Institute of Modern Art (Mima) is one of five pilot projects.
Mima hopes to raise £15,750 to commission a work by artist Richard Forster, whose first major UK solo show opens at the gallery on 22 July. If the target is reached, the new work will become part of the gallery’s collection.
WeDidThis wants to help arts organisations bring their audiences and supporters together to form a “critical mass” of funders. Every donation is rewarded with a personalised gift such as access to an artist, discounted tickets or merchandise.
During 2011, WeDidThis hopes to launch more than 50 fundraising projects, from grassroots artists and organisations to schemes from larger and cultural institutions.
WeDidThis intends to apply for charitable status and will reinvest any profits into the arts. The site takes a 5% cut if the fundraising campaign is successful and charges a small membership fee. As Museums Journal went to press, Mima had raised £400 of its £15,750 target, with 64 days to go.
The latest Museum Practice Online focuses on web fundraising and advises that museums should look at medium- to long-term gains, rather than expecting great results in the short term.
Museum Practice special: online fundraising
http://wedidthis.org.uk/
