The Museums Association (MA) is campaigning to improve advocacy for museums.
A series of free workshops across the UK over the next six months will offer techniques to help museums raise their profile. Resources will also be available on the MA’s website.
Maurice Davies, the MA’s deputy director, said: “It is part of people’s jobs to spread the news about their successes. We want to encourage and help museums to raise their profiles, and off the back of that, to talk up the sector.”
