In practice

@museumhour

Weekly museum debate hosted on Twitter

A collaborative and open approach ensures success online

Organisational culture can hamper a museum’s ability to develop an effective digital strategy

Being meaningful and original on social media

Museums’ rich content gives them the edge online

Boosting social media content by involving young people

Brighton Museum uses young Instagrammers to promote exhibition

Making an impact on social media

Museums have a lot to gain from social media, but getting it right isn’t always easy

Natural History Museum brings dinosaurs to life with 360-degree video

Website launch follows extensive digitisation project

Museums in Worcestershire launch volunteering website

Fourteen cultural institutions advertise roles on the website

RAMM and the University of Exeter

Partnership is key to the 'A Million Images' project

Royal Albert Memorial Museum and Art Gallery, Exeter

RAMM takes a joined up approach to online collections

Maidstone Museum’s mummy to get a facelift

£78,700 HLF-funded project will consult a youth group and association for the blind

Shared catalogues pay dividends

Joining a shared online catalogue can help museums raise their profile, develop links with other collections and exploit commercial opportunities

Engaging the public with digital collections

User-friendly interfaces have become more popular, but there are differing views on monitoring online engagement