There’s no such thing as digital storytelling. There’s only storytelling in the digital age, and this isn’t much different from storytelling in the age of hunters, gatherers or dinosaurs.

This doesn’t mean it cannot be challenging to tell a story people react to online. At any given moment, hundreds of stories are unfolding around you, on Facebook, Twitter, and in niche social spaces.

We have to simplify our thinking about digital storytelling. It’s storytelling, and “digital” is just the time we’re in.

Of course is important to know and understand the tools of the trade and the options they provide for engagement and interaction, but they have nothing to do with the story. Digital is not the difficult part in digital storytelling. Storytelling is.

This is an edited extract from The Museum of the Future, a blog by digital strategist Jasper Visser