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In practice

In practice Covid-19

Focus | Running virtual events

Venues are pivoting from being event organisers to broadcasters

In practice Social media

Guide | Rocking TikTok

The Black Country Living Museum offers tips on using the social media platform

In practice Retail

Building a retail brand that mirrors your museum’s values

A case study from the Van Gogh House in London

In practice Retail

Curating an online heritage shop

A case study from the National Archives

In practice Retail

Creating unique products for online shops

A case study from Kettle’s Yard

In practice Retail

Creating a low-cost online museum shop

A case study from Metheringham Airfield Visitor Centre

In practice Digital

Creating an interactive learning resource exploring African and Caribbean history

A case study from Hackney Museum

In practice Retail

How to grow online sales

A case study from Art UK's e-commerce platform

In practice Older people

Creating resources for dementia patients

A case study from Tyne & Wear Archives & Museums

In practice Digital

Exploring some of the benefits of digital exhibitions

A case study from the Mixed Museum

In practice Signage

Captain’s Rules: creative and Covid-safe wayfinding solutions

A case study from Whitby’s Captain Cook Memorial Museum

In practice Retail

Share your case studies about online retail

Museums Journal is looking for practical examples of how to run a successful online shop