In practice

Building a retail brand that mirrors your museum’s values

A case study from the Van Gogh House in London

Curating an online heritage shop

A case study from the National Archives

Creating unique products for online shops

A case study from Kettle’s Yard

Creating a low-cost online museum shop

A case study from Metheringham Airfield Visitor Centre

Creating an interactive learning resource exploring African and Caribbean history

A case study from Hackney Museum

How to grow online sales

A case study from Art UK's e-commerce platform

Creating resources for dementia patients

A case study from Tyne & Wear Archives & Museums

Exploring some of the benefits of digital exhibitions

A case study from the Mixed Museum

Captain’s Rules: creative and Covid-safe wayfinding solutions

A case study from Whitby’s Captain Cook Memorial Museum

Share your case studies about online retail

Museums Journal is looking for practical examples of how to run a successful online shop

Trendswatch | Food for thought

Finding the perfect recipe to engage the public

Supporting the wellbeing of people living with dementia

A Covid case study from the Museum of London