Branding

Auckland Castle renamed Auckland Palace

The site reopened in 2019 following a major redevelopment

Take splat: London Museum unveils pigeon-and-poo logo

Institution launches new brand identity and website two years before its Smithfield site opens

Q&A | ‘We’re trying to introduce ourselves for the first time to people who’ve never met us’

Nisha Nath tells us about the National Trust’s ambitious new brand campaign aimed at younger, urban audiences

‘Ripple effect’: Natural History Museum unveils new brand identity

Circular logo reflects institution’s mission to move from 'passive catalogue to active catalyst'

Brighton & Hove’s museum service reveals new name

Trust will now be known as Brighton & Hove Museums

Q&A | ‘We knew this was a golden opportunity for us to return even stronger’

David Watson on NML's bold redesign and the secret to developing a great museum brand

London’s Geffrye Museum unveils new identity

Museum of the Home to reopen in summer 2020 after £18.1m revamp