Annual conference sponsorship

Whether you want the opportunity to speak, high brand visibility, or face-to-face opportunities, our three-day annual conference is the perfect place to make the most of our live and online audiences. In 2026 our annual conference will take place in Birmingham, 2-5 November and will be accessible to a large number of delegates.

The number of attendees in person averages at around 900, with an additional 900-1,200 attending online. Combined with on-demand views of recordings after the event, sponsoring our conference is the perfect opportunity to showcase your brand.

Each year we put together sponsorship packages to reflect this hybrid event at a range of price points, allowing small and large businesses to get involved and raise their profile within the museum community.

Packages and pricing

We have major, key and supporting sponsorship packages available, which reflect the value and contribution of the sponsorship.

All sponsors have the option to add on an advertising package incorporating Museums Journal, website and e-newsletter adverts. Advertising really enhances your presence and connection with the conference as well giving you the opportunity to announce your presence at the event and raise your profile in advance.

Full package:

• 1 half page display advert in Museums Journal September/October or November/December issue. Circulation c. 7,000
• 1 MPU advert in a e-newsletter during October or November. Circulation c. 55,000 emails. Open rate approx 40%
• 1 month MPU across all pages of the MA website in October or November. 100,000 monthly website users. 290,000 monthly page views
• Value = £1,635 (£1,471 with member discount)
• Only available as an add on to one of the sponsorship packages

Major sponsorship packages

This sponsorship is sold for 2026.

The Museums Change Lives Awards are our high profile national annual awards that celebrate the achievements of museums and individuals that have made an impact on the lives of their audiences and communities, with winners to be announced at a ceremony during the annual conference.

Sponsoring the awards gives you a unique opportunity to align your business with the outstanding work done by museums and their staff – and to raise your profile by being part of the awards ceremony itself.

The full package:

• the opportunity to present one of the awards to the winners at the awards ceremony
• branding and promotion at the awards ceremony
• recognition as a sponsor of with your organisation name and logo on all promotional materials related to the awards
• three delegate places for your staff including attendance at evening networking events worth £1,155 (member) and £1,740 (non-member)
• unlimited attendance online for other staff worth £680
• organisation logo on holding slides during the conference
• recognition as a major sponsor with organisation logo on our website
• organisation logo, contact details and description in the conference app
• recognition by the MA President at the Annual General Meeting
• sponsor welcome social post on sign up + 1 more social post in lead up to event across all MA social media networks

Max number of sponsors: one (exclusive)

The one thing all on site delegates have to have is a badge, meaning sponsoring the badge and the badge printing kiosks puts your branding literally in front of everyone. Example branding of the kiosks and badges can be shared on request.

The package includes:

• your organisation logo and branding exclusively on five badge printing kiosks where all delegates collect their badges when they first arrive at conference
• your organisation logo exclusively on 850-1,000 attendee badges
• table top stand at the conference for two days
• three delegate places for your staff including attendance at evening networking events worth £1,155 (member) and £1,740 (non-member)
• unlimited attendance online for other staff worth £680
• organisation logo on holding slides during the conference
• recognition as a major sponsor with organisation logo on our website
• organisation logo, contact details and description in the conference app
• recognition by the MA President at the Annual General Meeting
• sponsor welcome social post on sign up + 1 more social post in lead up to event across all MA social media networks

Max number of sponsors: one (exclusive)

Promoting inclusion and diversity in the sector are part of our values. This is an opportunity to sponsor delegate places for people from diverse backgrounds. The sponsor will pay for a number of delegate places and we will offer these to underrepresented people. This is a great opportunity for an organisation that supports our values to help promote them and make the conference more inclusive.

The package includes:

• organisation name and logo on all promotional materials related to the sponsored places
• three delegate places for your staff including attendance at evening networking events worth £1,155 (member) and £1,740 (non-member)
• unlimited attendance online for other staff worth £680
• organisation logo on holding slides during the conference
• recognition as a major sponsor with organisation logo on our website
• organisation logo, contact details and description in the conference app
• recognition by the MA President at the Annual General Meeting
• sponsor welcome social post on sign up + 1 more social post in lead up to event across all MA social media networks

Max number of sponsors: three

By hosting a lunchtime session, you can present your ideas, case studies and/or projects to a dedicated in-person audience. Run during the lunch hour, this session will be held in a private room and will be catered. A fantastic opportunity to run a more in-depth speaking slot, workshop or networking lunch.

The full package:

• 40-minute session slot in the conference programme (first-come, first served on four available slots)
• premium advert in an MA newsletter in September or October to promote the session (worth £200)
• three delegate places for your staff including attendance at evening networking events worth £1,155 (member) and £1,740 (non-member)
• unlimited attendance online for other staff worth £680
• organisation logo on holding slides during the conference
• recognition as a major sponsor with organisation logo on our website
• organisation logo, contact details and description in the conference app
• recognition by the MA President at the Annual General Meeting
• sponsor welcome social post on sign up + 1 more social post in lead up to event across all MA social media networks

Max number of sponsors: four

Sponsoring our evening networking events is a great way to have your business associated with the main event in the museum sector calendar. Not only will your branding be highly visible, but it is an opportunity for representatives of your company to network with delegates in an informal atmosphere. There are events on the Monday, Tuesday and Wednesday evenings of the conference, with the main event held on the Tuesday evening.

The full package:

• three delegate places for your staff including attendance at evening networking events worth £1,155 (member) and £1,740 (non-member)
• unlimited attendance online for other staff worth £680
• attendance at the networking events for six representatives from your organisation
• one pop-up promotional banner at the networking events
• where speeches are occurring, acknowledgement at the networking events
• organisation logo on holding slides during the conference
• recognition as a major sponsor with organisation logo on our website
• organisation logo, contact details and description in the conference app
• recognition by the MA President at the Annual General Meeting
• sponsor welcome social post on sign up + 1 more social post in lead up to event across all MA social media networks

Max number of sponsors: six

Key sponsorship packages

As a sponsor of the conference app your business will be seen by almost all in-person (c. 900) and all online delegates (800-1,200). The app holds the conference programme so all in-person delegates need to use it to build their schedule as well as make contacts and find out about sponsors. All online delegates view the streamed sessions on the app, with on a mobile device or their desktop computer.

The full package:

• Conference mobile app interstitial advert (opens prior to home page opening) – displayed each time the app is opened
• Conference desktop app vertical sticky banner (stays in view as user scrolls)
• table top stand at the conference for two days
• three delegate places for your staff including attendance at evening networking events worth £1,155 (member) and £1,740 (non-member)
• unlimited attendance online for other staff worth £680
• organisation logo on holding slides during the conference
• recognition as a key sponsor with organisation logo on our website
• organisation logo, contact details and description in the conference app
• recognition by the MA President at the Annual General Meeting
• sponsor welcome social post on sign up + 1 more social post in lead up to event across all MA social media networks

Production: Sponsor to supply advert artwork to 1080×1920 px (9:16 ratio) dimensions

Max number of sponsors: one-three

These film slots allow you to present your business on the screens before sessions. As the audience waits for the next session, it is a great way to catch their attention and promote your work. They are limited to six, so you are guaranteed a high level of promotion.

The full package:

• Big screen slot to display your work to conference attendees
• Branding/images or film shown many times over the conference duration
• table top stand at the conference for two days
• three delegate places for your staff including attendance at evening networking events worth £1,155 (member) and £1,740 (non-member)
• unlimited attendance online for other staff worth £680
• organisation logo on holding slides during the conference
• recognition as a key sponsor with organisation logo on our website
• organisation logo, contact details and description in the conference app
• recognition by the MA President at the Annual General Meeting
• sponsor welcome social post on sign up + 1 more social post in lead up to event across all MA social media networks
  
  Max number of sponsors: six

The auditorium speaking slot gives you the opportunity to address the whole of conference – the in-person attendees (approx 900) plus up to 1,200 online viewers, before the start of core sessions, making this an excellent opportunity to introduce and promote your business to a large audience.

This package includes a tabletop stand for two days to which you can invite delegates to come and meet you to see and discuss first hand the products and services you offer.

The full package:

• A 5 minute live speaker slot to present your work to conference attendees before the session begins
• tabletop display at the conference for two days
• three delegate places for your staff including attendance at evening networking events worth £1,155 (member) and £1,740 (non-member)
• unlimited attendance online for other staff worth £680
• organisation logo on holding slides during the conference
• recognition as key sponsor with organisation logo on our website
• organisation logo, contact details and description in the conference app
• recognition by the MA President at the Annual General Meeting
• sponsor welcome social post on sign up + 1 more social post in lead up to event across all MA social media networks

Max number of sponsors: six

Supporting sponsorship packages

For some, the most important element of a conference is the opportunity to showcase your product and meet delegates face to face. With limited table top positions available visibility is high and quality connections are more likely. With this package you get the benefit of your presence at the event over two days and multiple ways to network with delegates.

The full package:

• tabletop display at the conference venue for two days
• Up to 2 pop-up displays and other display equipment suitable for the area available
• two delegate places for your staff including attendance at evening networking events worth £770 (member) and £1,160 (non-member)
• unlimited attendance online for other staff worth £680
• organisation logo on holding slides during the conference
• recognition as supporting sponsor with organisation logo on our website
• organisation logo, contact details and description in the conference app
• recognition by the MA President at the Annual General Meeting
• sponsor welcome social post on sign up + 1 more social post in lead up to event across all MA social media networks
  
  Max number of sponsors: 10

This entry-level package includes delegate places for your staff at the conference, plus your company logo and details on the conference app and website, where delegates will be able to find out more about the work you do and the services you offer.

The full package:

• recognition as supporting sponsor with organisation logo on our website
• organisation logo on holding slides during the conference
• organisation logo, contact details and description in the conference app
• two delegate places for your staff including attendance at evening networking events worth £770 (member) and £1,160 (non-member)
• unlimited attendance online for other staff worth £680
• sponsor welcome social post on sign up + 1 more social post in lead up to event across all MA social media networks

Max number of sponsors: unlimited

Got a different idea?

We are happy to discuss other options and ways to promote your business – please get in touch…

• Go to one-day events sponsorship