In focus
 Visitor surveys

Good-quality visitor data can inform almost every aspect of a museum’s work

Making an impact on social media

Museums have a lot to gain from social media, but getting it right isn’t always easy


Advancements in technology and new thinking are influencing the development of museums' digital collections 

Wayfinding in museums

New approaches to wayfinding are transforming the experience of museum visitors

Captivating family groups

Developing content that engages adults and children is challenging but rewarding

In focus: Current events

Museums respond to migrant crisis, EU referendum and Hillsborough

In focus: Online retail

Museums can use online shops to boost income and increase engagement with their collections

In focus

A flexible and effective tool to engage a wide variety of visitors with collections