In practice
Postal Museum boosts ratio of advance online sales to 80%
Online ticketing sets museum on course to exceed visitor target
Natural History Museum builds theatre to host Darwin play
Play draws on museum's scientific and historical expertise
Tank Museum uses Patreon to fund filmmaker internship
Subscription platform enables museum to offer placement
Bridging the gap between front- and back-of-house
Case study from the West Midlands Emerging Museum Professionals group
Using front-of-house to engage with different communities
Case study from Melton Carnegie Museum, Leicestershire