Jonathan Knott

Jonathan Knott

freelance journalist and copywriter

What’s in store

Jonathan Knott delves into the world of stored collections to find out how museums are using them to engage audiences

Harnessing the power of data

How museums can use visitor survey data to create change

Asking the right questions

Developing content for visitor surveys

Getting a good response rate

How to develop museum surveys that people don’t mind filling in

Trendswatch: the birds and the bees

Jonathan Knott finds museums are branching out into sex education

Trendswatch: retail therapy

Museum shops are getting a makeover

Bringing in the experts

Museums increasingly work with technology partners to present digital collections

Shared catalogues pay dividends

Joining a shared online catalogue can help museums raise their profile, develop links with other collections and exploit commercial opportunities

Engaging the public with digital collections

User-friendly interfaces have become more popular, but there are differing views on monitoring online engagement

Strengthening museum communities

Museums can use volunteers to power digitisation projects

Innovative approaches to digitisation

Advancements in technology and new thinking are influencing the development of museums' digital collections 

Trendswatch: games galore

Jonathan Knott finds many museums are expanding their collections and interpretation into the digital domain of computer games