Caroline Parry

Caroline Parry

freelance journalist

Creating effective e-newsletters

From subject lines to analytics

Broadening your museum’s digital reach

Digital marketing is a powerful way to connect with audiences

HLF urged to be more flexible and to take strategic approach

Government seeks evidence as to whether the HLF and National Heritage Memorial Fund are fit for purpose

Regional bodies key to local museum provision in Wales

Sector wants forthcoming strategy to follow through on panel’s recommendations and pull together the various reviews of museum provision in Wales

Hunt has hands full at V&A

The ex-MP becomes director as the museum develops new sites in east London, Scotland and China. Caroline Parry reports on the challenges Tristram Hunt is facing

Plans for Great Exhibition of the North taking shape

Newcastle-Gateshead initiative seeks creative producers and calls on museums and galleries to suggest content for the exhibition programme. Caroline Parry reports

Scotland welcomes budget

Government’s draft budget proposes 4.5% cut to spend on cultural collections, although funding for NMS and MGS will remain the same. Caroline Parry reports

Museums welcome tax relief extension for exhibitions

Sector works together to secure tax relief on permanent exhibitions as part of the autumn statement

Dundee and Aberdeen gear up for major openings

Aberdeen Art Gallery receives £1.6m to revamp the Hall of Remembrance, while the V&A Museum of Design enters its final full year of construction

Threat to museums grows

Small and medium-sized museums are increasingly under threat of closure as a result of the pressure on local authorities to make significant cost savings

England’s nationals suffer fall in visitor numbers

Central London attractions hit by a lack of major temporary exhibitions, fears about terrorism and a fall in the number of leisure visitors

Bodies team up to lobby select committee into rural tourism

Submission calls for recognition of the importance of local tourism and asserts that museums’ role is ‘critical’