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Caroline Parry

Caroline Parry

freelance journalist

Investment pays dividends for museum visitor figures

Alva visitor data shows that museums and galleries who invest in high-quality creative programming often attract more visitors to their sites

Welsh museums anxious over future of partnership work

Local authority funding cuts could make the costs associated with long-term loans and partnerships prohibitive

Getting to know your audience

Customer relationship management is a big trend in digital marketing

Creating effective e-newsletters

From subject lines to analytics

Broadening your museum’s digital reach

Digital marketing is a powerful way to connect with audiences

HLF urged to be more flexible and to take strategic approach

Government seeks evidence as to whether the HLF and National Heritage Memorial Fund are fit for purpose

Regional bodies key to local museum provision in Wales

Sector wants forthcoming strategy to follow through on panel’s recommendations and pull together the various reviews of museum provision in Wales

Hunt has hands full at V&A

The ex-MP becomes director as the museum develops new sites in east London, Scotland and China. Caroline Parry reports on the challenges Tristram Hunt is facing

Scotland welcomes budget

Government’s draft budget proposes 4.5% cut to spend on cultural collections, although funding for NMS and MGS will remain the same. Caroline Parry reports

Plans for Great Exhibition of the North taking shape

Newcastle-Gateshead initiative seeks creative producers and calls on museums and galleries to suggest content for the exhibition programme. Caroline Parry reports

Dundee and Aberdeen gear up for major openings

Aberdeen Art Gallery receives £1.6m to revamp the Hall of Remembrance, while the V&A Museum of Design enters its final full year of construction

Museums welcome tax relief extension for exhibitions

Sector works together to secure tax relief on permanent exhibitions as part of the autumn statement