Founded in Chicago in 2011, Luci is an award-winning, woman-owned experience design practice creating museums and brand experiences that shape how people see themselves, their world, and their place in it. Guided by the belief that new times call for new perspectives, Luci combines curiosity, emotional intelligence, rigorous research, and multidisciplinary collaboration to transform complex stories into meaningful experiences designed around visitor outcomes. With studios in Chicago, Seattle, New York and London, Luci has delivered more than 100 projects across history, science, culture, education and entertainment.