Magic business model

Filmed at Birmingham 2015

With public funding for museums falling rapidly, how are regional museums adapting to tighter budgets? Is there a business model that can provide the answers?

Chaired by Maurice Davies of the Museum Consultancy, with Kim Streets, the chief executive of Museums Sheffield, Bill Seaman, the manager of Colchester and Ipswich Museums, John Roles, the head of Leeds Museums and Galleries, and Zara Matthews at Market Town Museums in Leicestershire.