Minecraft map of London before the fire (c) MoL

Museum of London’s PR tactics to be revealed at seminar

Nicola Sullivan, 22.11.2016
MA unveils new speaker for PR and marketing event
Laura Bates, the PR manager at the Museum of London, will reveal the inner workings of the institution’s busy press office at the Museums Association’s (MA) marketing and PR seminar.

Bates will be speaking at On Message: Effective Strategies of Marketing and PR, which takes place at the Royal College of Surgeons on 6 December.  

Her session will explore proactive and reactive approaches to marketing and PR and will share her top tips on writing the perfect press release, organising press briefings, private views and teaser campaigns. She will also address how to respond to media enquiries on sensitive or challenging topics, breaking news, and social media posts.    

Bates has worked in PR and marketing roles for more than nine years, starting her career at Debenhams before making the move to the Heritage Lottery Fund and finally to the Museum of London.

Chaired by Pandora George, the founder of Bullet PR, the event will cover a number of different topics including pitching stories, writing press releases, media interviews, social media, publicity stunts, measuring online success, and engaging local Instagrammers and bloggers.

“I’m looking forward to chairing the MA's event on marketing and PR,” said George. “There is a great line up of speakers who between them have a really broad range of insights and skills across all the communication channels so there should be essential advice for anyone looking to promote their museum, venue or event.”

On Message will feature presentations from speakers including Louisa Bee, press and communications manager, Dulwich Picture Gallery; Ben Luke, art critic, Evening Standard; and Zak Mensah, head of transformation, Bristol Culture.  

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