In the Eyes of the Animal by Marshmallow Laser Feast and Abandon Normal Devices. Hamsterley Forest 2016. Credit Sandra Ciampone

Come and take part in the MA’s digital festival

Rebecca Atkinson, 17.05.2017
Full programme published for event on 29 June at Museum of London
The Museums Association (MA) is running a one-day conference exploring how museums are experimenting with new technologies on 29 June at the Museum of London.

Museum Tech 2017: A Digital Festival For Museums will feature case studies, keynotes and practical demonstrations that will shed light on how technology can be used in many diverse areas of museum practice. Delegates will have the opportunity to try out new digital tools and devices, as well as discuss the challenges and opportunities surrounding using digital technology in museums.

Suhair Khan, who leads on Google Arts & Culture, will deliver a keynote on the day, sharing how the technology giant is working with cultural institutes to share collections and stories with a wider audience.

During the morning, delegates will also hear from Gabrielle Jenks, the director of Abandon Normal Devices, who will share the lessons from In the Eyes of the Animal, a virtual reality experience created for the Forestry Commission England, and Foteini Aravani, the digital curator at the Museum of London, who will discuss some of the digital activities being used to engage different audiences.

In the afternoon, Andrew Larking, the creative director, and Ronald Ashri, the technical director at digital agency Deeson, will jointly discuss the different ways that museums are using chatbots to engage audiences and enhance the visitor experience.

And Jon Pratty, who has recently joined MakerClub in a development role, will offer practical advice on using free, open-source software to develop exciting digital projects.

Holly Gramazio, a game designer, the co-director of Matheson Marcault, and the director of the Now Play This festival, will discuss some recent examples of high- and low-tech games in public spaces, before sharing best practices and tricks for making engaging games.

Finally, delegates can participate in a panel discussion on audience engagement featuring Katherine Biggs, the lead digital project manager at Royal Museums Greenwich; Jack Ashby, the manager of the Grant Museum in London; and Rick Lawrence, the digital media officer at the Royal Albert Memorial Museum & Art Gallery in Exeter.

The conference will be chaired by Matthew Cock, the chief executive of VocalEyes. Throughout the day there will be opportunities to network, ask questions and share your own experiences of using technology in a museum setting.

Simon Stephens, the head of publications and events at the MA, said: “There are still places available for Museum Tech 2017 but we are expecting this event to sell out, so book now to avoid disappointment.”


Museum Tech 2017: A Digital Festival For Museums