City Strata by Charlotte Crofts, Calvium and Bristol City Council. A Heritage Sandbox 2012 project

MA publishes survey into museums' use of mobile

Rebecca Atkinson, 15.05.2012
50% of respondents use mobile technology
The Museums Association (MA) has published the results of its 2012 mobile survey, which shows that although museums are enthusiastic about mobile technology, challenges remain.

The survey was carried out by the MA and Fusion Research + Analytics earlier this year, alongside a similar study among members of the American Association of Museums.

The aim was to establish a multi-country museum study assessing how cultural organisations are using mobile technology to extend audience reach, increase visitor engagement and participation, and provide potential new revenue channels.

The survey shows that museums are enthusiastic about how mobile technology can increase visitor engagement with nearly 50% of respondents offering mobile platforms.

While 9% only offer traditional mobile devices such as handheld guides, 14% have also branched out into new mobile features such as QR codes and smartphone apps. A further 23% only offer these newer mobile features.

The findings have been used to inform the latest edition of Museum Practice (MP), which examines the rise of mobile in the museum sector.

As well as investigating the different ways museums are using mobile, MP asks if QR codes are everything they’re cracked up to be and whether museums really need smartphone apps.

Meanwhile, Loic Tallon, director of consultancy Pocket-Proof, explains how museums can take a strategic approach to mobile projects.

There are also articles on augmented reality and experience design, as well as a selection of user-submitted case studies.

Click here for the results of the MA survey and to read MP