Don't miss Smarter Training sessions at Conference 2012

Geraldine Kendall, 11.07.2012
Multimedia training opportunities to boost your museum's profile
The Museums Association is running a series of Smarter Training sessions at Conference 2012 helping practitioners to get their museum’s message across using different multimedia platforms.

The four short sessions will run on Friday 9 November at the MA Conference in Edinburgh.

The first workshop, Getting your story out there: how to run a media campaign, offers handy tips and how-to hints for grabbing the attention of the media from Catherine Holden, Director of External Relations at National Museum Scotland.

In the second session, Perfect prose: top tips to improve your text, Lucy Harland, the director of Lucidity Media, will give you an insider’s guide into writing great museum text.

Running Twitter and Facebook accounts: the nitty gritty will be led by Mark Macleod and Amy Dale, two experienced social media users from the Museums Collections Unit at the University of St Andrews. The session will outline the benefits of getting your museum online and offer tips on making an impact on social media.

For technical novices, Focus, focus, focus: producing creative and effective audio and AV will explain how to create focused and creative content to deliver effective museum audiovisual interpretation. The session will be led by curator and new media expert Richard Williams.

The Museums Association Conference & Exhibition 2012 runs on Thursday 8 November and Friday 9 November at the Edinburgh International Conference Centre.

An early-bird discount is available for everyone booking before 30 August.

Click here for more details of training at Conference 2012