MA Conference and Exhibition

Microsoft to host digital transformation session at MA Conference

Yosola Olorunshola, 10.09.2019
Find out more about fringe sessions at Brighton 2019 
At this year’s Museums Association (MA) Conference and Exhibition, delegates and exhibition visitors will have the chance to participate in a fringe event hosted by Microsoft as it embarks on a new initiative to empower museums and libraries through digital transformation.  

Currently in the discovery phase, the Empower Museums and Libraries through Digital Transformation initiative seeks to galvanise museum and library professionals from all disciplines. Microsoft is now looking to Europe to continue its research through a series of workshops and discussions, after completing a listening tour in the US. 

Microsoft's sessions will take place at 10am on 3 and 4 October. These events will be an opportunity to hear the results of the US tour and contribute your thoughts on the challenges and opportunities facing four key areas of museum practice: visitor experience, research and discovery, sustainable infrastructures and systems, and expert training and education. 

Speakers include Catherine Devine, the business strategy leader for libraries and museums at Microsoft, Nik Honeysett, the CEO of Balboa Park Online Collaborative, and Neal Stimler, the senior advisor & business development specialist, Balboa Park Online Collaborative.   

The results of this international discovery phase will directly inform Microsoft’s strategy to support, empower and transform the global galleries, libraries, archives and museums community. 

Other fringe sessions at conference include a lunchtime session hosted by the Department for International Trade on 3 October to connect international delegates with museum professionals in the UK. More information on international sessions at conference will be shared shortly. 

Culture 24 and artist group Blast Theory will present The Gift app at an early session on Wednesday 2 October. The Gift app is a piece of open-source software that enables visitors to create and share a playlist of their visit. Spaces are limited so advance booking is recommended. 

The MA Conference and Exhibition takes place 3-5 October at the Brighton Centre. This year’s theme is Sustainable and Ethical Museums in a Globalised World. Book your ticket here.