Image: Sébastien Bertrand, Wikimedia Commons

MA responds to Creative Europe consultation

Geraldine Kendall, 10.04.2012
EU scheme aims to boost growth in cultural and creative sectors
The Museums Association has responded to a consultation into the EU Commission’s proposed framework for its Creative Europe programme.

Due to launch in 2014, the programme aims to boost growth and investment in the creative and cultural sectors across Europe. It will follow the targets and objectives set out in Europe 2020, the EU Commission’s ten-year growth strategy for member states.

The MA praised the programme's ambitions, which include facilitating digitisation and globalisation and opening the sectors up to new international opportunities, markets and audiences.

But the MA raised concerns about the plan to combine two current initiatives, MEDIA and Culture, under the Creative Europe programme in order to simplify administration and reduce costs.

The MA wrote: “It will inevitably mean a more superficial approach with media predominant and the danger that culture has to adapt to the rationale of media.”

The MA also warned that the programme’s emphasis on economic impact could underplay the role of culture in areas such as “education, communities, history, inspiration and wellbeing”.

“To promote culture as simply an agent of economic growth is to underplay its role and undermine its existence,” said the MA.

The MA raised concerns about the proposed framework’s lack of any reference to the pivotal role of culture in driving tourism from within and beyond Europe. In addition, said the MA, “there seems little recognition of museums’ role as catalysts for urban regeneration and local economic development”.

The MA urged the programme to continue operational funding for networks such as the Network of European Museum Organisations, which provide support for the EU in terms of dialogue and policy making. At present, the proposed framework plans to end operational funding costs for networks.

The MA said: “Most of the networks work without sufficient financial support; cutting funding for their operational costs will lead to a reduction of their work and many may fold.”

The MA welcomed the proposal to open the programme up to European Neighbourhood countries and to facilitate the inclusion of small and medium-sized institutions in the programme.

“The majority of museums are small enterprises and genuinely community based and the [EU] Commission needs to find practical arrangements to enable them to take part in the programme,” wrote the MA.


Click here to read the MA's response in full (doc)