I Love Museums advocacy campaign launches

Patrick Steel, 09.06.2015
MA backs drive to demonstrate public support for museums
The Museums Association (MA) is supporting I Love Museums, an advocacy campaign led by the National Museum Directors' Council (NMDC) designed to demonstrate public support for museums.

Museums can find a series of templates for advocacy posters, badges and logos on the I Love Museums website, alongside an online pledge form and social media links to Facebook, Instagram and Twitter.

Twitter users can also add an I Love Museums Twibbon to their profiles, and are encouraged to tweet to the hashtag #ILoveMuseums.

Museum visitors will be encouraged to share why they love museums and why they are vital to society, with words, drawings and pictures.

“I Love Museums is an important campaign that will help museums to build public support for their work,” said Alistair Brown, the MA’s policy officer.

“Public support is vital if we are to avoid the worst in cuts to public funding, so I would really encourage MA members to make the campaign visible to museum visitors and to actively seek out expressions of support from the public.”

Diane Lees, the chairwoman of the NMDC and the director general of Imperial War Museums, said: “We know that museums are incredibly popular, as ever-increasing visitor numbers attest, and the public are our most powerful advocates.

“I Love Museums will enable us to measure and demonstrate the depth of that public support and show politicians and policymakers how much the UK public values our world-class museums.”

Alongside the NMDC and the MA, the campaign is being supported by Arts Council England, the Association of Independent Museums, Culture24, the Art Fund and the University Museums Group.


I Love Museums


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Matt Boyle
MA Member
06.07.2015, 11:38
It has been so inspiring to see all the activity and messages around this campaign. However, I still urge more people to demonstrate their support publicly on the website (http://ilovemuseums.com/get-involved/). If all MA members sign up, that's almost 7,000 names. It only takes a minute so please sign now!