Thinktank, Birmingham

Seminar will explore new approaches to income generation

Nicola Sullivan, 01.03.2016
One-day event will take place at Thinktank in Birmingham
The Museums Association (MA) is hosting a one-day seminar on fundraising, which will explore different revenue streams for museums of all sizes.

Raise Your Game: New Approaches to Fundraising, taking place at Thinktank in Birmingham on 20 April, will cover: major grants funding, crowdfunding, philanthropy, membership schemes, donations and legacy schemes.

Among those speaking at the event, chaired by Anna Brennand, the chief executive of the Ironbridge Gorge Museum Trust and MA board member, are: Carolyn Young, the director of marketing at the Art Fund, who will talk about how museums can successfully exploit crowdfunding; and Rachel Cockett, the director of development at the Birmingham Museums Trust, who will talk about museums’ increased reliance on trusts and foundations.

Jo Wiltcher, the shared museums manager for Maidstone Borough Council and Tunbridge Wells Borough Council, will talk about securing major grant funding for the development of a cultural hub at Tunbridge Wells Museum and Art Gallery.

Meanwhile, Kim Streets from Museums Sheffield will discuss the legacy of the philanthropic project Going Public – which last year culminated in series of exhibitions across the city – showcasing the collections of private art collectors.

Nicola Sullivan, the online publications editor at the MA, said: “As cuts to public funding continue to bite, cultural institutions are becoming increasingly reliant on alternative income streams.

“In many cases a museum’s fundraising capability and expertise is key to its long-term survival. However, bringing in more private money does not hold all of the answers, especially for those that don’t have the infrastructure in place to meet the expectations private donors.

“This seminar will explore the different range of options that museums can use as part of a mixed model of funding. It will also touch on both the risks and benefits associated with the sector’s increased reliance on private money.”

Links and downloads

Raise Your Game: New Approaches to Fundraising