Family looking at aircraft inside the Air & Space Hall at the Museum of Science and Industry in Manchester, Manchester, Manchester, England. Credit ©VisitBritain / Pawel Libera

Government plan to drive tourists beyond London

Simon Stephens, 22.07.2015
Culture secretary John Whittingdale will lead new inter-ministerial group
The government has announced plans to encourage tourists to move beyond London and visit the rest of the UK.

A new inter-ministerial group, headed by culture secretary John Whittingdale, will be formed to co-ordinate action across government departments.

“Ministers from the Scottish, Welsh and Northern Ireland Governments are also invited to join the group when relevant,” the Department for Culture, Media and Sport said in a statement.

The inter-ministerial group will focus on five key areas:

- A better co-ordinated sector: the government believes the sector is too fragmented and wants to see local attractions and tourism organisations collaborating more.

- Skills and jobs: driving and retaining talent in the sector to encourage growth.

- Regulation: the government says it wants to reform regulation sensibly to drive competition and improve the tourism offer for visitors.

- Transport: the aim is to improve links between the transport and tourism sectors to help visitors travel outside of the capital.

- An improved welcome: a plan to deliver a better welcome at the border.

The government also announced a £1m Rail for Tourism innovation competition, run by the Future Railway programme, which will call for ideas to improve the travel experience for visitors to the UK.

The tourism plan follows new funds announced in March to boost tourism in the south-west and the north. There was £5m for the south-west, which aims to help create £60m in additional visitor spending.

The £10m for northern destinations was to help boost the number of international visitors to the area and is part of the government’s plan to build a northern powerhouse.

The Museums Association 2015 conference features a session on the northern powerhouse and museums on Thursday 5 November at the International Convention Centre in Birmingham


The government's five-point plan to boost tourism