Tate Collective x Assemble We Have Your Art Gallery Tate Liverpool, 2015  © Tate photography (Roger Sinek)

Tate launches membership scheme for young people

Rebecca Atkinson, 18.04.2018
Tate Collective includes £5 exhibition tickets and shop discounts
Tate has launched a free membership scheme aimed at young people, which includes £5 exhibition tickets, discounts in its cafes and shops and the opportunity to bring friends to shows at the reduced rate.

Tate Collective is part of a drive to encourage 16-25 year olds to visit Tate Britain and Tate Modern in London, Tate St Ives and Tate Liverpool. It is the first initiative of its kind to be offered by a national UK museum, and is open to young people anywhere in the world to join online.

The gallery will also look to appoint a trustee “dedicated to bringing the views of the next generation to the highest level of Tate’s decision-making process”.

The initiatives are in response to research conducted as part of the legacy of Circuit, a four-year project led by Tate and supported by the Paul Hamlyn Foundation, which engaged 175,000 people under 25 in England and Wales. A survey conducted as part of the project found young people wanted access to affordable activities that they could enjoy with their friends.

“We are acting on what 16-25 year olds say they want so that we can make the changes needed for future generations,” said Maria Balshaw, the director of Tate. “Our sector should be shaped by their creative energy and their message to us is clear: arts institutions should plan ‘with’ not ‘for’ them.

“To do this it is important their voices are heard across the organisation, not just in niche programming. Recruiting a new trustee – a cultural entrepreneur and digital native – will support this across Tate. And with Tate Collective, our exhibitions are made accessible to this younger generation.”

Tate has also announced an online project Why Study Art? devised by collaborative practice They Are Here, which will include a public consultation, the creation of posters for every secondary school in the UK and an annual careers fair for the arts.

The May edition of Museums Journal will feature a news analysis on the affordability of a visit to the UK's national museums

Links

Circuit report: Test, Risk, Change

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