Woodhorn rebrands as Museums Northumberland

Eleanor Mills, 15.08.2018
Trust adopts new name to reflect the scope of its work in the county
Woodhorn Charitable Trust has formally adopted the name of Museums Northumberland.

The new name acknowledges the partnership between Woodhorn Charitable Trust and its principal sponsors, Northumberland County Council.

The title Museums Northumberland aims to communicate more effectively the four sites run by the trust – Woodhorn Museum, Hexham Old Gaol, Berwick Museum and Art Gallery, and Morpeth Chantry Bagpipe Museum – and to represent more accurately the museum service as the custodian of Northumberland’s heritage and culture.

Prior to the rebrand, under the name of Woodhorn Charitable Trust, there were concerns that few people understood the scope of the trust's work across the county, or that it ran four sites.

To signify the new guise of Museums Northumberland, the trust has launched a new website which hosts pages for each museum as well as the Bait: Creative People and Places project. Before, each museum had its own separate website.

The @woodhorn.org.uk email domain name has been abandoned in favour of @museumsnorthumberland.org.uk, though Woodhorn email addresses will continue to function for the time being.

Rowan Brown, the CEO of Museums Northumberland, says: “We’re delighted to launch our new name, brand and website and publicly become Museums Northumberland.

“We want to be explicit about our offer and to signify our pride in supporting the people of this wonderful county. Few people ever understood that our somewhat punitive portfolio of England’s oldest gaol, England’s first planned barracks, the UK’s first bagpipe museum and the last colliery left from ‘Europe’s largest pit village’ were all under the same umbrella organisation, and that they all testify to Northumberland’s role in shaping the world.

“This is just the start of the changes to come for Northumberland’s newest National Portfolio Organisation. We’re extremely grateful to Northumberland County Council and to Arts Council England for their generous support in facilitating this transformation and who have both generously funded our new brand and website. I’d also like to take this opportunity to thank my fantastic colleagues who have worked tirelessly on this transition.”