Introduction: web 2.0

Museums have taken to social media like ducks to water - but there are pitfalls for institutions and individuals

Blogs and podcasts

Blogging and podcasting are two relatively easy ways to embrace web 2.0. But museums need to be prepared to allow for different views and voices

The evolution of web 2.0

Web 2.0 is touted as the next stage in the communications revolution. But what is it, and what does it mean for museums? Scott Billings explains

How to build online communities

Online communities offer many opportunities to market a museum, event or exhibition. But their interactive nature means you must tread carefully

Share your museum using social media

Sites and services such as YouTube, Flickr, iTunes and Wordpress can provide useful platforms for sharing your work and events

Web 2.0: crowd as curator

Web 2.0 services, such as social networking sites, allow museums to become truly collaborative and democratic

Web 2.0: Dealing with visitor dialogue

Social networking sites present great opportunities for dialogue with visitors. But you have to accept that along with praise will come criticism

Case study: Sound and Vision Experience

Pieter van der Heijden explains how visitors personalise their experience of the Dutch media archive with electronic rings worn during their visit

Case study: Brooklyn Museum

The 1stfan scheme uses web 2.0 techologies to attract new types of museum member. William Cary and Shelley Bernstein explain how

Case study: interactive websites

Kate Roberts explains how an interactive website helped a museum increase community involvement in a state-wide anniversary

Find out more about web 2.0

More articles from the MP archive offering further practical guidance on web-related issues