A museum shop is part of the overall visitor experience, yet many disappoint visitors, let down the brand and fail to generate a sustainable income.

In this issue of Museum Practice, Simon Stephens explains how museums of all sizes can raise income through on-site shops and websites. There are articles on retail design on a budget, till systems, e-commerce and partnership working.

Meanwhile, retail consultant Chris Walton offers her advice on what makes a good museum shop.

There are also a selection of case studies from Museum Practice readers and the chance for museums to submit their own case studies.

Retail design on a budget

Museums can design successful shops by following some general principles

Electronic point of sale systems

Simon Stephens looks at some best-practice guidelines for installing an epos system

Raising income through retail

A successful museum shop provides ambience and relevant products

Your retail case studies

Case studies from Museum Practice readers and the chance to submit your own retail stories

Guide to online retailing

Simon Stephens looks at how social networks and third-party websites can help fuel online sales

Case study: online retailing

The V&A increased online sales by focusing on branding and exclusive products

Retail and partnership working

Simon Stephens looks at how museums in Yorkshire are working together to improve their retail offer

Case study: print-on-demand

Birmingham Museum and Art Gallery worked with Cabinet UK to launch a print-on-demand service

Further resources: retail

Further articles and online resources on retail design, epos systems and e-commerce

Free MP seminars

MP seminars open to all visitors and delegates

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Raising income

Shops, cafes, venue hire and filming


From marketing and advocacy to trends such as biometric verification and paperless tickets