In focus: Online retail

Museums can use online shops to boost income and increase engagement with their collections

E-commerce strengthens a museum’s brand

NMS ensures its online shop reflects the diversity of its collections

Online retail boosts resilience

The William Morris Gallery markets its online shop through Facebook

Identify bestsellers and keep costs low

Bristol Culture sheds light on how it uses dropshipping to reduce risk

Creating a high-performing online shop

George Crabb from Other Media discusses the merits of good website design