The Burns Ambassadors - Scottish singer-songwriter Eddi Reader and Alan Archibald, Burns’ great-great-great-great-great nephew - outside the Robert Burns Birthplace Museum

Further resources: online fundraising

Rebecca Atkinson, 15.02.2011
Find out more about online fundraising and find specialist companies

Search for fundraising consultants and website designers in the Museums Association’s online directory

(Museum Practice, 2008)
A practical guide to fundraising that explains how to make applications to trusts and funds, private donors and corporate sponsors.

Raising income (Museum Practice, 2006)
This issue looks at how museums can raise income through shops, cafes and venue hire.

Web 2.0 (Museum Practice, 2009)
This issue explains how museums can set up and maintain a web presence. Includes articles on blogging and social media.

Working with journalists (Museum Practice, 2004)
An insider’s guide to working with journalists and the media, from how to write press releases to running media campaigns and working with media partners.

Income support (Museum Practice, 2004)
Article investigating affordable sponsorship schemes that allow visitors to show their support.

Money Talks (Museums Journal, February 2011)
What can museums in the UK learn from the US model of philanthropy? Katrina Burroughs reports

Cashing in (Museums Journal, September 2006)
Carol Davies reports on corporate fundraising in London and the regions


Institute of Fundraising
Professional membership body for UK fundraising. Its mission is to support fundraisers, through leadership, representation, standards-setting and education, and it champions and promotes fundraising as a career choice.

Arts & Business
Organisation promoting partnerships between commerce and culture. Its website includes research documents on philanthropy, fundraising and digital futures. 

The National Arts School of Fundraising
The National Arts Fundraising School is a fundraising programme designed specifically for arts and cultural organisations.


Slideshare page for Alex Morrison, digital media producer at Cogapp. Includes a presentation on online fundraising for museums.

Slideshare page for Jonathan Waddingham, digital strategist at Just Giving. Includes presentations on social media and fundraising as well as case studies.

Slideshare page for Rachel Beer, founding partner at Beautiful World. Includes presentations on the future of digital fundraising and donor development.

Slideshare for Steve Bridger, adviser and consultant to charities. Includes presentations on Flickr, social media and building relationships online.


Sort by: Most recent - Most liked
08.08.2011, 10:25
Interesting article from Clore "How organisations can use donated resources as part of an income-generation strategy" -
18.02.2011, 09:29
Not specificially online fundraising, but there's a timely opinion piece by Robert Hewison in The Art Newspaper which is worth a read:
16.02.2011, 17:00
Interesting article by Jakob Nielsen (found via Twitter) arguing that making a donation on a charity website is 7% harder than spending money on an e-commerce website. He also suggests that social media is secondary when it comes to online fundraising