Online fundraising

Museums are already using the internet to promote exhibitions and events but fewer use online channels to fundraise.

At a time when competition for grants is high, it makes sense to diversify income streams by appealing to wealthy donors and members of the public – and the internet is often a good way to do this.

In this issue of Museum Practice, Rebecca Atkinson explores the opportunities online campaigns and fundraising websites offer, and looks at some of the dos and don’ts of raising money online.

Read recent case studies from the Cardiff Story, the Art Fund and Tyne & Wear Archives & Museums, and share your own experiences and case studies of fundraising on the Have Your Say section.

The case for online fundraising

Online fundraising can help museums diversify income streams and reach out to new supporters

Dos and don'ts of online fundraising

Successful online fundraising is more than just shaking a virtual tin at supporters

Your online fundraising stories

Got an interesting fundraising case study or a view on the best way to raise money online or offline?

Case study: online donations

Tyne & Wear Archives & Museums has invested in an integrated donation page on its website. Director Iain Watson explains why.

Case study: fundraising campaigns

The Art Fund's recent fundraising campaign to save a Brueghel painting used the power of the internet to canvas support

Case study: fundraising for capital developments

Philanthropy and community fundraising have helped raise awareness of the Cardiff Story

Further resources: online fundraising

Find out more about online fundraising and find specialist companies

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A practical guide to fundraising, covering pitching and making applications to private donors and corporate sponsors