Front-of-house

Museum Practice explores the role of front-of-house, from the commercial opportunities that are often missed to the importance of prioritising visitor service and delivering high and consistent standards throughout.

Using a range of case studies, Rebecca Atkinson looks at how museums can develop the potential of front-of-house staff to deliver a better service to visitors.

The role of volunteers will also be examined, alongside a selection of case studies from Museum Practice readers.   


Visitor service: do museums get it right?

Front-of-house can make or break a museum visit but are museums doing enough to prioritise visitor service?

Developing a strong front-of-house workforce

Front-of-house staff have the potential to transform the visitor experience, but it's up to museums to help them do this

Volunteers and front-of-house

Volunteers can bring passion to front-of-house roles but they need to be well managed

Volunteers as audience advocates

A volunteering project at the William Morris Gallery feeds into broader audience development goals

Culture change

Training and career development opportunities for front-of-house staff have helped transform the service at Leeds Museums and Galleries

Your front-of-house case studies

More case studies about front-of-house from Museum Practice readers

Front-of-house narratives

Jade-Lauren Cawthray explains how the Garden Museum developed a front-of-house narrative to deliver its sustainable development message

Further resources: front-of-house

More resources on front-of-house and visitor services

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