Writing exhibition labels can be a daunting task – deciding on the tone, the language and the content is no mean feat. In this Museum Practice, writing coach Rebecca Mileham offers her top tips for writing labels that visitors actually want to read. And as more museums explore different approaches to interpretation, Rebecca Atkinson looks at how QR codes and digital labels are being used across a number of different institutions. Plus, Kirsty Devine and Richard Williams describe the script-writing process for interpretation at Glasgow’s Riverside Museum. There are also case studies from the Museum of Croydon and the National Trust, as well as a selection of case studies submitted by Museum Practice readers.